August 8, 2011 by Ron Wallace
Comments (4)
I've patronized just about every Peoria related website that has ever been. Many of the older sites, including all of mine, have found their way to the great cyber graveyard. There are several that have picked up the slack and are doing quite well. I like both Peoria.com and ExplorePeoria.com for what they are have accomplished, especially without big media backing.
I've got a pretty good idea where CitiSlicker fits. Now, as I'm finally wearing my marketing hat again, a heck of lot more fun than my nerd beanie, I'm learning my challenge is two fold.
One: Us small business folks are just too busy keeping our heads above water. How are we going to find the time to take advantage of this new opportunity - and why? While some of our friends spend hours in facebook posting pics of their kids and details about their trip up north; we're trying to figure out how to balance our books or pay the flush tax. We just don't have the time to fiddle with this stuff.
Two: It's an education thing. I know the benefits, but how can I help you understand them?
I think what I'll do is just throw some things out and see what sticks. For simplicity I'll call them TIPS. As I think about it, or as I get questions, I'll add these tips, and I encourage you to add your Tips, too. CitiSlicker is a work-in-progress that's already taking on a life of its own. How can you envision CitiSlicker benefiting you in your business?
See Tip #1 below...
TIP - As I suggested earlier, we business people are too busy to fiddle with things like this. But are we really so busy that we don't have time to look after our future? I remember reading somewhere that one of Bill Gates' biggest fears was someone outdoing him. It was that competitiveness that was his success. We don't need to be as crazy about it as Bill, but we need our fingers on the pulse.
It's not easy and it is time-consuming, yet it is necessary. Am I wasting my time brainstorming these tips to help you understand the value of CitSlicker? I think not. Yet, if I would invest this same time and have no way to communicate these ideas, it would be to no purpose. I can not afford to buy radio, TV or even print advertising. I can't afford to have my web designer build another page for me every time I have a new thought, or to make my web site dynamic and interactive.
Here at CitiSlicker, I've got no overhead, no costs other than my time. And, we've already decided I don't have much of that, so I better use it wisely. Although, I have been wanting to tell you, as you have been wanting to tell your customers and potential customers, important stuff. Now you can grab a cup of java, slap out a few words of wisdom, any time, any place, and and grow your business. Time well spent.
If we want to stay in business, we must continue to move forward. If we wait, people will either forget about us or someone will take it away. We need to be smarter than the other guy.
TIP summary: CitiSlicker gives you the tools to easily and cost-effectively keep your business moving forward.
Ron Wallace 284 days ago
TIP - Post in CitiSlicker, often, to get better recognition on the web for your company and products. Every day we get dozens upon dozens of spammers registering for an account in CitiSlicker and trying to post their spam in our blogs. Why do you think they want to do that? Because they know how the internet works. How to get the best exposure for the junk that they promote.
We spend a lot of time and effort keeping CitiSlicker clean and organized. We delete spammers and their posts as soon as we see them. We develope and save for you, our legitimate users, valuable exposure for your business, services and products. We're giving you, for free, the very thing spammers are working so hard to secure.
You already know how costly it is to advertise, no matter how you do it. You also know that if you don't you won't have any customers. It's important for you to realize and understand how valuable a relationship with CitiSlicker is. Spammers do, you should too.
Sometimes when you get something free, you may think its got no value. Maybe it's bad that we give you CitiSlicker for free. Maybe we should charge you big bucks like others do, and then you may realize its worth; but that's not CitiSlicker's purpose. We're here to help make you and your business successful.
Here's what you must do. You must post, and then post some more, and some more, and then continue to post more and more. Of course, we want you to post meaningful data, not junk just to be posting something. Like spammers, we won't allow that. You need to post good quality data. Things that will help people learn about you and about your products and services.
Guess what happens? When groups like google and other search engines send their robots to read about what's going on at CitiSlicker, they will pick up your posts and promote them all over the world for you. For free! This, the very reason that spammers love CitiSlicker should be the very reason that you invest your time and take advantage of what CitiSlicker offers. It's really very simple. The more things you post, the more exposure you and your products get, and the more successful you can become.
TIP Summary: Learn what spammers already know. Posting in CitiSlicker will help your business grow.
Ron Wallace 254 days ago
TIP - Teach me! Once you have established your Group, this is your homeplace in CitiSlicker for your business; use all the tools available to you: blogs, photo albums, videos, files, bookmarks, discussions, pages to teach your visitors, your community, about your business and all the services and products you have to offer. Teach, teach, teach, and then teach again and teach some more. Don't stop, keep teaching. Add something new on a consistent and regular basis. Keep teaching.
You can do your teaching at your convenience any time of the day and any place. You don't need to invest hours upon hours doing this. You know your business better than anyone, just open up and and teach us what you do and why we would want to use your service or buy your product. A little bit here and a little bit there. The key is consistency.
Entice your community to participate. One good way is to ask questions. Ask what they like or dislike about your products and services. Ask them to ask you questions. Ask specific questions relating to whatever it is you are teaching at the moment. Answer questions promptly. Make sure you log in to CitiSlicker often and check for any communication from your community. Make sure you respond promptly to every request.
TIP Summary - Teach your community about your services and products. Do it often and respond quickly to questions and comments.
Ron Wallace 238 days ago
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TIP - It's really quite simple, if you are not taking advantage of technology and social media, you are missing the boat. No matter what your business, get a website. You can save a ton in phone book advertising and other print media by cutting the size of ads and referring people to your site. If you have a site and it's become outdated, get it fixed. Outdated sites can do you harm. Get a real web developer to help you, don't depend on the kid down the block or your third cousin to build you a site. It's not a good longer term solution.
You do not need to go overboard with your website. An info page or two, a couple of nice pics, a contact us page, and a few testimonials is enough so that people can learn about what you do. You can get that done for a hundred or so bucks and a few more a month. It's pennies compared to what you may be paying for your phone book or other ads. Once you have your website, don't be stingy with your url. Print it, paste it, draw it, say it every time you have an opportunity, just do it. Don't stop.
If you don't know where to look to get a site done, feel free to contact me ([email protected]) I can lead you in some reputable directions
For business, even if you take advantage of social media, like CitiSlicker, I still feel it's important that you should have your own website. It adds validity to your company and is a clean way to get the basics across.
The beauty of CitiSlicker is that you can save money on your website by just doing the basics and then add updates and all the other cool stuff here. All you need to do is have your web developer add a link to your CitiSlicker Group.
Tip summary: If you don't have a website, get one. If it is out of date, get it fixed. If you are happy with what you have, start building your CitiSlicker Group and have your webmaster link to it.
Ron Wallace 286 days ago